Ads and Keywords

This week I learned a lot about Ads. I am starting to see why companies employ so many people on marketing teams to help come up with ideas. I am also starting to understand more how an advertisement needs to be tailored to the format it will be viewed on. Whether it is a desktop, a tablet, or mobile ad, people view them differently. You have to make sure you can get the point across quickly, and draw in attention fast. People move on fast, and they have a lot of choices of media to consume, so you have to make the most of your time. The Ad needs to be concise, catching, and clear. It needs to convey value, and give a reason for someone to take action. If it cannot do that, it will get lost in a sea of advertisements, and it will be a waste of money.

Make it Easier

We all know businesses help the local economy. Set up a business, and the local municipalities will get taxes if you are successful. It is in a city and state's best interest to make their area business friendly, and have a good balance between business and residential. That being said, it is super hard to figure out how to start a business and what is required. It was pretty easy for me to figure out what type of business I would want, and that I wanted a sole proprietorship. Past that, it was very difficult. I found a lot of conflicting information. Some sites said I needed a EIN for taxes. Others said I just used a schedule c on my personal taxes. There are real consequence to messing these things up, and it is so important to get them right. You can be fined if you mess them up, or the liabilities can be huge. IF cities and states want businesses, they need to make it easy to figure out. I could understand when online business was a fairly new thing, but it is not new anymore, and the information should be clear and easy to access.

5 Things to Consider When Choosing where to build your website

When deciding on a way to build a website for your new Online Business, There are many factors that should be considered. Every Business demands a different type of website, that will support the features you need. Here are five things to consider when making your decisions.

1. What is your skill level? Are you capable of building a website from scratch? DO you need a lot of help? Do you want to just drag and drop? Some companies let you build your site yourself, and others will walk you through step by step, and just let you make decisions.

2. Where do you want to host your site? Do you want to use the same company that you are using to build your site?

3. How long do you plan on having this website? Some hosting sites choose a low monthly fee, but you are locked into a long contract. Other companies may charge a bit more, but you do not have a contract. Some companies give perks like google ad vouchers to sign up with them. Do your research and choose the company that works best for you.

4. What are you selling? DO you have a physical product? Are you writing content and relying on Ads? Do you need to be able to take payments? When looking around, figure out what features are offered. There are a lot of companies, but they are not one size fits all. They excel at different things, so what works for someone else may not be ideal for you.

5. Will you be advertising? If you need to track analytics, look at what sites offer different tools, or if they integrate google analytics, or use an in house analytics program. Depending on what you need to track, your needs will differ. Choose what will work best for your experience level.