Ads and Keywords

This week I learned a lot about Ads. I am starting to see why companies employ so many people on marketing teams to help come up with ideas. I am also starting to understand more how an advertisement needs to be tailored to the format it will be viewed on. Whether it is a desktop, a tablet, or mobile ad, people view them differently. You have to make sure you can get the point across quickly, and draw in attention fast. People move on fast, and they have a lot of choices of media to consume, so you have to make the most of your time. The Ad needs to be concise, catching, and clear. It needs to convey value, and give a reason for someone to take action. If it cannot do that, it will get lost in a sea of advertisements, and it will be a waste of money.