This week showed me ow much there is to Google Ads that I do not know, but I am excited to keep learning. I feel like I read a summary this week, but still do not have any idea on how to use this powerful tool. I think technology has come so far, in such s short time. Years ago, when people marketed, they just came up with an idea, and through it out to the masses. Now, because of tools like google analytics, we can know so many things about our customers, and we can then take that information, and market directly to our target audience. Google analytics shows us what people are doing on our site. How long are they staying on each page, what are they looking at? What website or ad brought them to us? We can figure out if the advertisement we wrote is effective, and if not, we can do better.
Google Ad's really can be simple or complicated. AT this stage, we are using it simply,but the great thing is, google ads wants to help us. They want the Ads to be a good experience for the marketer, the user, and them. Because of this, they really make it as easy as possible, because they want you to succeed.
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